SEO - If you are a business and you want to do SEO, you have to read this post carefully.
There is no hidden secret or success formula with which a company can increase your website traffic. Google has made it so difficult to manipulate its algorithm. There are more than 200 SEO factors based on which google ranks your website. You can easily learn SEO from Moz, Youtube, Neil Patel, Backlinko, etc.,
There is no technical knowledge necessary to do SEO. Today, what most of the companies do is write and publish blog post in your website and on other blogging platforms. So, if you are good in writing blog posts relevant to your business, you don't have to outsource SEO to a company.
You need to learn some tools like Google analytics, Google Search Console, Keyword Planner, SERP Keyword Research, SERP keyword Rank Checker, SEMrush, Moz, Ahefs, Long Tail Pro, Ubersuggest, Keyword Tool, etc.
Why pay huge amount of money to an SEO agency when you can learn SEO on your own. SEO takes 3-4 months of time to bring results and traffic to your website. So, you have to be patient.