Struggling over the phone, poor reception, long waiting for dining can result in your customers spending less overall.
Time being, restaurants have experienced a great success with online food ordering systems. So that customer can take their time to clarify their order, and be precise.
Restaurants opting to use in-house online ordering software through their point of sale system - like eat24/grubhub/talabat - see many benefits compared to others who use a third-party service. These perquisites consist of high profits, acumen on the individual customer, a customizable user experience/interface, and more.
Why You Should Offer Online Ordering at Your Restaurant
Reason #1: The Demand for Online Ordering
Let's get the first reason out in the open: the demand for restaurant online ordering exists. Offering online ordering conveys to your customer base that you are a modern restaurant and want to be convenient and accessible for all of your guests. Here are a few facts to prove this phenomenal change:
Since 2016, about 30% of diners aged 18 to 54 have ordered food from a restaurant's website through their phone or tablet.This shows that online food ordering is growing 200 percent faster than dine-in.According to statistics, more delivery orders will soon be placed online than over the phone.
Reason #2: Drives More Revenue
Offering online food ordering/delivery lets your customers place an order more conveniently. Without feeling the hassle to make their order, customers can explore to all of their menu options, and even end up spending more than they would when ordering over the phone or in person. This results in people to love online orders than another method. With no line behind them, there is no more pressure for your customers to make speed orders or delivery, and they'll tend to make extra orders.
Reason #3: Don’t Sacrifice Customer Interactions
Restaurateurs might feel online ordering put an end to the mutual interaction between the staff and the guests, but this is a fallacy. While customers won't be speaking with employees over the phone, they still need to converse with someone who picked up their food, or with their delivery boy. These interactions will be less rushed, as your phones will be less tied up. You will be focused on satisfying the customer by offering yummy food and a pleasant virtual guest experience.
Reason #4: Order Accuracy Improves
These interjections are all too familiar to anyone who takes orders over the phone. Sometimes, a misconception occurs when an employee takes down the wrong order. But through this online system, you can exclude some issues like angry customers, wasted food, and disappointed manager to an extent. With online orders, the customer makes everything clear on their end. So finally you’ll get happy customers.
Reason #5: It's Customizable to Fit Your Needs
With the online food ordering platform, you can make instant, time changes to your menus and cuisines. You have ultimate control over your venture, and customers will be looking at the website you created when they place their orders. Fetch some images of your delicious cuisine and anything else you think will make your brand more appealing, and easily adjust menu offerings and discounts.
Reason #6: You Keep your ROI
Unlike an individual online ordering site, hosting your restaurant in an aggregate online ordering platform will yield better ROI. It’s much easy to get start your online business in a food ordering marketplace like GrubHub, foodpanda etc. You don’t want to spend your earning to develop a website from scratch or to drive traffic from other sources. The more you sell the more profit you earn.
Reason 7: Benefits of Coexist with Third-Party Websites
Starting your venture in an online platform with the third party websites offer many benefits. In cities and highly saturated markets, it's a great way to showcase your business to new customers. But, you'll continue to pay for each customer acquisition on every order that they place through that site, even after that first time order.
Instead, print receipts or menus offering a discount on their next order.This will save both you and your customer’s money on future orders. It's a give-take scenario, to work with 3rd party websites to get your name exposed to new customers.
Reason #8: You’ll get Crucial Customer Data
If the seven reasons above didn't convince you, this one definitely should. They allow you to record customer information and order patterns for every transaction. Without this data, you can tell who your regular customers are, what they're ordering the most, and when they order from your restaurant. Collecting customer data allows you to create a more customized guest experience.
So all you need a perfect Online Food Ordering & Delivery Script. In such a short time, online ordering & delivery system for restaurants will play an even bigger role in the food service industry than it already is. To shine in this industry you need a brilliant platform like Eat24, JustEat etc. SHOPURFOOD is one kind of solution to food ordering marketplace.